Technical Museum Tatra in Kopřivnice

Czech Family Silver 1

Tatra

There was, for example, the Tatra brand, the second oldest operating car manufacturer in the world. In 1897, the first car was made here, and the brand still enjoys high prestige in the truck category, which is well-known from the Dakar Rally. You can best learn about the history of the brand in the Technical Museum Tatra in the North Moravian town of Kopřivnice. ▪ www.tatramuseum.cz

2 Škoda The fame of Czech cars under the Škoda brand began to unfold in 1925, when the concern acquired the car manufacturer Laurin & Klement in Mladá Boleslav. Currently, Škoda is one of the most visible and best-selling brands on the world market. You can learn about its history in comfort in the Škoda Museum in Mladá Boleslav. The exhibition is a modern concept, standing on 1,800 m2 of exhibition grounds equipped with a multifunctional hall and restaurant. ▪ museum.skoda-auto.cz

3 Jawa The company of Mr. Janeček and Mr. Wanderer – the first letters of their names combined to create the brand Jawa, which also focused on armaments production at first, but after the decline of interest it shifted towards motorcycle and car production. Jawa motorcycles are still popular and very successful in races on a flat track, Enduro, but also in the Dakar Rally. In the Jawa Museum in Konopiště (near the State Chateau Konopiště), you can view around 200 historical motorcycles. ▪ jawamuzeumkonopiste.business.site

4 Baťa In the Czech Republic, the name Baťa is still synonymous with successful business combined with social conscience and empathy. The footwear giant, who achieved global success, built houses, schools, and hospitals for his employees, and after WWII he discounted his goods to half price rather than lay off workers en masse. The entire city of Zlín still has the character impressed on it by Baťa’s genius. The notable Zlín museum “Building No. 14” of the Baťa Institute, located in one the Baťa-built buildings, offers an amazing

26

Destination Manual 2020 | Cultural Tourism

Pilsner Urquell

journey through the history of the brand as well as the Baťa family. Enthusiasts can also visit the famous skyscraper, which, at the time, caused amazement due to its technical amenities. The main attraction is an independently air-conditioned mobile office in a lift, which even contained a sink with hot water. ▪ www.14-15.cz

5 Budvar Brewery In 1930, the registered trademark of Budvar was created by connecting two Czech words, Budějovický and pivovar (brewery). Its extraordinary international success brought the local administrative board to incorporate it into the name of the brewery itself. Tourists can now visit this brewery in České Budějovice, and admire the production process of the world-famous lager. The tour, which is available in up to seven languages, is enhanced by a tasting. Thanks to it, visitors can sample the genuine South Bohemian recipe, whose origins date back to the 13th century. ▪ www.visitbudvar.cz

6 Pilsner Urquell The most famous brand of Czech beer was born in 1842 in Pilsen, which is, with only a very slight exaggeration, said to be the world capital of beer. Beer that is valued by experts as well as lay people across the globe has been brewed here for more than 175 years. In the Brewery Museum in Pilsen, you will experience the story of beer from ancient times to the present. The exhibition is unrivalled in the world. You will discover the history of Pilsen’s pubs, see the complete facilities of the brewery, including the laboratory, and view beer curiosities – and you will even have a taste of the delicious local beverage. ▪ www.prazdrojvisit.cz