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Travel to the Czech Republic! Dear Colleagues and Partners, CzechTourism, founded by the Ministry of Regional Development of the Czech Republic, operates in the field of tourism as a client-focused marketing agency whose main objective is to promote the Czech Republic as a destination attractive to tourists. Our basic objectives include strengthening the competitiveness and prestige of the ‘Czech Republic’ brand. Traditionally, CzechTourism cooperates with international, national, and regional partners and supports important cultural and sporting events. We prepare professional seminars, workshops, and training. The Tourism Institute monitors developments and trends in tourism in the Czech Republic and abroad, cooperates with the academic sphere, and assesses the efficiency and contribution of the agency’s activities to tourism in the Czech Republic. We manage the activities of an international network of 23 foreign representations, which implement 360° destination marketing in more than 40 world markets. We focus on product management and improving the quality of services in the field of tourism, in particular by implementing the Czech Service Quality System. We support and initiate marketing and commercial measures through MICE events. The cooperation between public and private subjects and business partnerships both in the Czech Republic and abroad is our top priority. We initiated the foundation of the “Touchpoint” platform. In cooperation with our partners we have been developing direct flight connections from strategic and creditworthy markets to our country. In 2018, we became the seventh member of “Tým Česko”, a project focused on supporting entrepreneurs in the Czech Republic. This Destination Manual has been created for you, our partners. It is designed as a practical tool and a useful piece of informational material for use in your business ventures.

In the period of 2019 through 2021, we have been promoting the Czech Republic and its regions through the campaign “My Czech Republic”. The main topic we target on is called “Cities – Gateways to the Regions”. In the year 2020 we are promoting particular chateaux and castles in each region; in detail we focus on historical landmarks close to Pardubice, Písek, Liberec, Olomouc, Hradec Králové and Třebíč towns. The main theme for this year is called “Chateaux and Castles”. The Czech Republic is a country with a rich cultural history and unique architecture, and we invite you to all the regions to see for yourselves. I believe that our Destination Manual will be a valuable aid to your business activities. Jan Herget General Manager of CzechTourism

Interested:

www.visitczechrepublic.com

Previous Destination Manual editions: 2017

2018

2019

All CzechTourism edition in one place:

Cover photos: Štramberk, Ostrava