Art Nouveau Fashion Creators of fashion: PRAGUE The centuries-old tradition of the tailor’s craft brought Prague tailors domestic and international success during the second half of the 19th century. From the close of the 19th century onward, traditional intensive contacts with Vienna were increasingly replaced by an orientation towards Paris, in accordance with the overall trend in art. For the development of Czech fashion, the following two companies were the most significant out of some two thousand members of the Prague. Label Rosenbaum Dresses sewn in the Fashion House Elise Rosenbaum c. 1900 Hanna Podolská (1880–1972) established her trade sewing ladies’ and children’s apparel under her maiden name, Johanna Vošahlíková, in Vratislavova Street, Prague, below Vyšehrad in 1905. The company flourished thanks to her artistic and business talents, and to the support of her husband, academic painter Viktor Podolský. Hanna Podolská moved to the centre of Prague already in 1914, and one year later she relocated the prospering fashion enterprise to the Lucerna Palace. Johanna Vošahlíková, in 1907, married to Victor Podolský (photo c. 1905)