Pursuant to its resolution No. 220 of 27 March, 2013 the Government approved the new National Tourism Policy Concept of the Czech Republic for the period 2014–2020. This step was preceded by more than a year of intensive efforts on the part of the Ministry of Regional Development which drafted and discussed this important strategic document. The resulting document was then discussed with all stakeholders from the tourism sector, particularly with ministerial and regional officials, municipalities, tourism regions, professional associations and expert and professional public. The Concept presents a fundamental strategic mid-term document for tourism policy for the upcoming period of 2014–2020. Its main goal is to increase general competitiveness of the tourism sector at national and regional levels, to maintain its economic performance and positive impacts on the social, cultural and environmental development of the Czech Republic. Approval of the Concept is just the first step towards successful implementation of future strategic plans. The Concept will be followed-up by implementation documents. Most important implementation documents are the Quantification Analysis and the Concept’s Action Plan. The Quantification Analysis will map the potential of tourism development of the Czech Republic’s regions, suitable forms of tourism within regions in connection with the potential, and it will also serve as a support document for decision-making about infrastructure projects. The Concept’s Action Plan is a short-term strategic document drafted for a two-year period. The Action Plan will contain proposals of specific measures to implement the Concept’s priorities. The Action Plan will respond to the current development of tourism and will also include proposal to remedy selected obstacles to tourism development. The Action Plan will start to be drafted during 2014. An attractive and unique tourism offer is a key to destination competitiveness. Destinations should focus on identification of regional specificities differentiating them from other destinations. Such activities should be followed by targeted segmentation and creation of specific tourism products for specific target groups of visitors, and their marketing. All activities should be implemented with quality, focus on the visitor, their satisfaction and longing for experience in mind. Last but not least, implemented activities must be monitored and evaluated and the findings should be used as a basis for modification of products or their promotion. The whole process of preparation and development of tourism products must be supported by a functional organisational structure, mainly on the part destination companies’ activities. Another condition for improving tourism competitiveness is development of human resources and implementation of surveys about tourism. The last pillar of the document is the conceptual development of tourism policy within the economic and regional policy. These points of departure form the basic structure of the Concept’s priorities: Priority 1 – Improving the Quality of Tourism Offer Priority 2 – Tourism Management Priority 3 – Tourism Products Development and Marketing Priority 4 – Tourism Policy and Economic Development The common denominator of all the above priorities is focus on quality, knowledge development, innovation and sustainability which are important tools in building destination competitiveness. It is necessary to combine activities aimed at support of tourism development, such as improvement of the quality of primary and secondary infrastructure, with marketing measures focusing on e.g. development of tourism products and destination promotion, so that the potential of tourism in the Czech Republic be exploited to a proper degree. The Concept will try to find a new strategy of developing and stabilising regional co-operation among public, private and non-profit sectors based on the destination management principles. The aim of the strategy is to properly define positions and tasks of the Ministry, CzechTourism and other stakeholders such as regions, destination management organisations in regions and districts, and also ensuring performance of destination management. Well-functioning destination management organisations should become an information and marketing basis for a quality presentation of the Czech Republic abroad while supporting Czech destinations marketing within the framework of domestic tourism. The Concept also introduces changes to the grant policy system implemented with the assistance of EU funds, because in the past the direct grant policy supporting commercial infrastructure and tourism services led to distortion of the market environment. Such support was criticised not only by the European Commission, but also by businesses. Despite the proposed new method of using EU funds, the support of tourism in the new programming period will be significantly reduced. The Concept is closely connected to implementation of the national marketing concept which is part of the Tourism Marketing Concept by CzechTourism as approved by the Ministry. Both materials were prepared simultaneously and they are mutually interlinked. This will allow for better coordination of implemented projects, contribute to higher efficiency of marketing activities and facilitate more efficient measuring of their impacts on and benefits for tourism in the Czech Republic.